Getting users to install your app or game is just the start. True game success relies on user engagement and user retention – ensuring your game or app is compelling enough to make users return again and again. In this video, discover 10 ways to encourage your players to keep on returning, by:
- Adding Google Sign-in to your app or game to make access easier
- Rewarding players for achievements
- Creating leaderboards to encourage competition
- Saving player progress between sessions and across devices
- Adding multiplayer options with Google Play game services
- Offering quests to challenge players
- Using Google Analytics to inform your decision-making
- Ensuring you understand player journeys to improve and update your game
- Going beyond one-size-fits-all ads
- Using AdMob ads to go native and make your ads a more engaging element of your game
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