Here you’ll find some helpful information about planning a marketing strategy when expanding your business into new markets abroad.
How to take your website global
How to ensure international customers can find you online
How maximising your branding can help you win new global markets
Make your website mobile-friendly
Think local to grow global
Other Useful Resources
1-800-GOT-JUNK? puts online strategy centre stage and captures the market in three countries
The Oriental Shop extends its export market using AdWords and Integrated Google products
Export revenue heats up for The Heat Company with Google AdWords
Favret Mosaici increase website visits by 45% with SEO and social media
Manitobah Mukluks and AdWords: turning a small domestic market into a global one
TAP sales take off in new international markets with AdWords
SPOT-A-SHOP expands internationally and sees clicks soar 500% with a mobile site and search marketing
BAUNAT sees international sales soar when they go global with Google
Zervant grow international user base 200% in one year with Google
How Uber tapped into the power of machine learning with Universal App Campaigns
About Market Finder
Useful Tools & Services
Visualizing Google data, Trends displays key search information and insights. Learn what your customers are searching for in target markets worldwide.
Learn how people use the Internet across the world to and get an understanding of the best way to target customers in markets abroad.
Make sure your brand is consistent when you expand abroad. Develop a single visual language that allows for a unified experience across Android platforms and device sizes.
Improve communications as you take your business global. G-Suite has everything you need to do your best work, together in one package that works seamlessly from your computer, phone, or tablet.
Partner with online professionals, agencies, marketers, and specialists that have been trained and certified by Google to create the most effective advertising campaigns when you expand globally.
Google Digital Workshop
Free courses on everything from search to social media, to help you grow your business or career. Choose the topics you want to learn, or complete the whole online course for a certification from Google and IAB Europe.
Google Surveys makes it easy to get fast, reliable insights from consumers across the internet and on mobile devices — allowing you to make more informed business growth decisions.
Google Shopping Campaigns
From smarter ads to easier transactions, build better local and online retail experiences that help you sell to shoppers around the corner and around the globe.