Global marketing strategy

Here you’ll find some helpful information about planning a global marketing strategy when expanding your business into new markets abroad.

Other Useful Resources

Case Study

1-800-GOT-JUNK? puts online strategy centre stage and captures the market in three countries

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Case Study

Grab helps Southeast Asia hop on board their transport platform

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Case Study

The Oriental Shop extends its export market using Google Ads and Integrated Google products

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Case Study

Export revenue heats up for The Heat Company with Google Ads

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Case Study

Favret Mosaici increase website visits by 45% with a global SEO and social media strategy

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Case Study

Ultra Plast expands into 10 new European markets with the help of Google Ads

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Case Study

Manitobah Mukluks and Google Ads: turning a small domestic market into a global one

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Case Study

TAP sales take off in new international markets with Google Ads

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Case Study

SPOT-A-SHOP expands internationally and sees clicks soar 500% with a mobile site and search marketing

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Case Study

BAUNAT sees international sales soar when they go global with Google

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Case Study

Modanisa shares its style internationally

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Case Study

Zervant grows international user base 200% in one year with Google

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Video

How Uber tapped into the power of machine learning with Universal App Campaigns

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Case Study

airBaltic sales ascend to new heights

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Useful Tools & Services

Google Trends

Visualizing Google data, Trends displays key search information and insights. Learn what your customers are searching for in target marke...

Consumer Barometer

Learn how people use the Internet across the world and get an understanding of the best way to target customers in markets abroad.

Material Design

Make sure your brand is consistent when you expand abroad. Develop a single visual language that allows for a unified experience across A...

G Suite

Improve communications as you take your business global. G-Suite has everything you need to do your best work, together in one package th...

Google Partners

Partner with online professionals, agencies, marketers, and specialists that have been trained and certified by Google to create the most...

Google Digital Workshop

Free courses on everything from search to social media, to help you grow your business or career. Choose the topics you want to learn, or...

Google Surveys

Google Surveys makes it easy to get fast, reliable insights from consumers across the internet and on mobile devices — allowing you to ma...

Google Shopping Campaigns

From smarter ads to easier transactions, build better local and online retail experiences that help you sell to shoppers around the corne...