Strategy

Here you’ll find some helpful information about planning a marketing strategy when expanding your business into new markets abroad.

Other Useful Resources

Case Study

1-800-GOT-JUNK? puts online strategy centre stage and captures the market in three countries

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Case Study

The Oriental Shop extends its export market using AdWords and Integrated Google products

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Case Study

Export revenue heats up for The Heat Company with Google AdWords

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Case Study

Favret Mosaici increase website visits by 45% with SEO and social media

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Case Study

Manitobah Mukluks and AdWords: turning a small domestic market into a global one

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Case Study

TAP sales take off in new international markets with AdWords

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Case Study

SPOT-A-SHOP expands internationally and sees clicks soar 500% with a mobile site and search marketing

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Case Study

BAUNAT sees international sales soar when they go global with Google

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Case Study

Zervant grow international user base 200% in one year with Google

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Video

How Uber tapped into the power of machine learning with Universal App Campaigns

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Article

About Market Finder

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Useful Tools & Services

Google Trends

Visualizing Google data, Trends displays key search information and insights. Learn what your customers are searching for in target markets worldwide.

Consumer Barometer

Learn how people use the Internet across the world to and get an understanding of the best way to target customers in markets abroad.

Material Design

Make sure your brand is consistent when you expand abroad. Develop a single visual language that allows for a unified experience across Android platforms and device sizes.

G Suite

Improve communications as you take your business global. G-Suite has everything you need to do your best work, together in one package that works seamlessly from your computer, phone, or tablet.

Google Partners

Partner with online professionals, agencies, marketers, and specialists that have been trained and certified by Google to create the most effective advertising campaigns when you expand globally.

Google Digital Workshop

Free courses on everything from search to social media, to help you grow your business or career. Choose the topics you want to learn, or complete the whole online course for a certification from Google and IAB Europe.

Google Surveys

Google Surveys makes it easy to get fast, reliable insights from consumers across the internet and on mobile devices — allowing you to make more informed business growth decisions.

Google Shopping Campaigns

From smarter ads to easier transactions, build better local and online retail experiences that help you sell to shoppers around the corner and around the globe.