Search advertising

Here you’ll find some helpful information about how to use search engine advertising and optimization when marketing your business globally.

Other Useful Resources

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Review the basics of search advertising with Google Digital Workshop

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Case Study

Kabam is a winner with launch of Marvel Contest of Champions

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Case Study

Chocolissimo expands global reach with AdWords

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Case Study

Ultraplast expands into 10 new European markets with the help of AdWords

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Case Study

Icelandic Skyr sees UK sales rocket 200% above forecast with TrueView and digital ads

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FC-Moto expands reach with Dynamic Search Ads

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Export revenue heats up for The Heat Company with Google AdWords

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Gelato use AdWords to take digital print to a global audience

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Intertaping sees 45% of turnover generated globally with Google AdWords

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Manitobah Mukluks and AdWords: turning a small domestic market into a global one

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Case Study

TAP sales take off in new international markets with AdWords

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Matchesfashion.com takes luxury shopping to 190 international markets with AdWords

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Case Study

SPOT-A-SHOP expands internationally and sees clicks soar 500% with a mobile site and search marketing

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Case Study

Synerion’s workforce management solutions conquer new markets with AdWords

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Case Study

Tracktest.eu gains global business with AdWords

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BAUNAT sees international sales soar when they go global with Google

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Zervant grows international user base 200% in one year with Google

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Freshworks reach for the cloud

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YOKOSO Japan’s brand and search lift soars

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Useful Tools & Services

Google Adwords

With text-based search ads, graphic display ads, YouTube video ads or in-app mobile ads, you have plenty of ways to reach your export mar...

Double Click by Google

Connect with the right people, in the right moments, with DoubleClick's digital marketing and ad revenue management solutions.

Google My Business

Help your listing appear when global customers are searching for your business or businesses like yours on Google Search and Maps.

Keyword Planner

Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones, so you can create effective camp...

Google Merchant Center

Upload your product data and let millions of shoppers see your online and in-store inventory. Edit it whenever you want, so shoppers alwa...

Google Partners

Partner with online professionals, agencies, marketers, and specialists that have been trained and certified by Google to create the most...

Google Shopping Campaigns

From smarter ads to easier transactions, build better local and online retail experiences that help you sell to shoppers around the corne...

Google Digital Workshop

Free courses on everything from search to social media, to help you grow your business or career. Choose the topics you want to learn, or...