Search advertising

Insights, tips and guides to help you plan a successful search advertising campaign.

Know how to get started with search advertising

Learn how to plan a successful search campaign, discover global key words and understand different Google Ads options.

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guide

International keyword targeting

guide

How to approach an international Google Ads campaign

guide

How to choose between Search and Display ads

guide

How to approach Search advertising

How businesses are investing in search advertising

From Kabam to Synerion, see how businesses are using search advertising to expand their global reach.

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case study

Ultra Plast expands into 10 new European markets with the help of Google Ads

case study

Chocolissimo expands global reach with Google Ads

case study

Icelandic Skyr’s UK sales rocket 200% above forecast

case study

Intertaping generates 45% of turnover globally with Google Ads