App advertising

Here you’ll find some helpful information about how you can advertise your app in new markets abroad.

Key Resources

How to take your app global

How to engage users with your app

None

Offering apps in multiple currencies

Other Useful Resources

Universal App Campaigns drive high-value user installations for RecargaPay

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Universal App Campaigns build a winning system for Gamebasics

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Grab helps Southeast Asia hop on board their transport platform

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Modanisa shares its style internationally

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Kabam is a winner with launch of Marvel Contest of Champions

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Noom grows international revenue 80% through localization on Google Play

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How Uber tapped into the power of machine learning with Universal App Campaigns

Useful Tools & Services

Learn to promote your app

Learn to promote mobile apps with Google Ads. An online education program that teaches how to use App campaigns in Google Ads to grow you...

Universal App Campaigns

With Universal App campaigns, you can promote your iOS or Android app on Google Search, YouTube, Google Play, and more.

AdMob by Google

Google AdMob brings together best-in-class technology in a single platform, so you can gain insights about your users and maximize your a...

Google Play Console

Publish your apps and games with the Google Play Console and grow your business on Google Play. Benefit from features that help you impro...