App advertising

Here you’ll find some helpful information about how you can advertise your app in new markets abroad.

Key Resources

How to take your app global

How to engage users with your app

All about App campaigns

Offering apps in multiple currencies

Other Useful Resources

App Campaigns drive high-value user installations for RecargaPay

Read Case Study

App Campaigns build a winning system for Gamebasics

Read Case Study

Grab helps Southeast Asia hop on board their transport platform

Read Case Study

Modanisa shares its style internationally

Read Case Study

Kabam is a winner with launch of Marvel Contest of Champions

Read Case Study

Noom grows international revenue 80% through localization on Google Play

Read Case Study

How Uber tapped into the power of machine learning with App Campaigns

Ten tips to help you stay on the right side of Google Play policy

Ten tips to master the Google Play Console

Ten improvements you can make to your Google Play store listing

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Useful Tools & Services

Learn to promote your app

Learn to promote mobile apps with Google Ads. An online education program that teaches how to use App campaigns in Google Ads to grow your b...

App Campaigns

With App campaigns, you can promote your iOS or Android app on Google Search, YouTube, Google Play, and more.

AdMob by Google

Google AdMob brings together best-in-class technology in a single platform, so you can gain insights about your users and maximize your ad r...

Google Play Console

Publish your apps and games with the Google Play Console and grow your business on Google Play. Benefit from features that help you improve ...