Analytics and measurement
Here you’ll find some helpful information about how to analyze and measure results when expanding your business into new markets abroad.
How to measure the effectiveness of your Google Ads performance
How to earn more with app advertising
Grow your app with Google AdMob
How to measure and understand your app’s performance
How to measure and understand user behavior
All about global marketing strategy
Other Useful Resources
Review the basics of analytics & measurements with Google Digital Workshop
ManoMano expands business with sales in new European markets
The Oriental Shop extends its export market using Google Ads and Integrated Google products
Export revenue heats up for The Heat Company with Google Ads
Manitobah Mukluks and Google Ads: turning a small domestic market into a global one
Matchesfashion.com takes luxury shopping to 190 international markets with Google Ads
BAUNAT sees international sales soar when they go global with Google
Zervant grows international user base 200% in one year with Google
airBaltic sales ascend to new heights
How to improve the UX and UI of your app
How to measure the effectiveness of your Google Ads campaigns
See how Fingersoft used AdMob to grow their business
Learn how MYBO used AdMob to develop new games and increase downloads
PicsArt earns 90% of its revenue with Google AdMob
Useful Tools & Services
Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection...
Google Analytics Solutions offer marketing analytics products for businesses of all sizes, so you understand the customers you are trying...
Visualizing Google data, Trends displays key search information and insights. Learn what your customers are searching for in target marke...
Google Digital Workshop
Free courses on everything from search to social media, to help you grow your business or career. Choose the topics you want to learn, or...
AdMob by Google
Google AdMob brings together best-in-class technology in a single platform, so you can gain insights about your users and maximize your a...