Managing performance

Setting proper targets and measuring performance to drive excellent customer experiences

Managing performance

Performance management is an ongoing process for creating and maintaining high performance customer care operations. You must clearly communicate operational expectations and implement processes to measure, report and act on performance against those expectations.

1 Overview

Performance management is an ongoing process for creating and maintaining high performance customer care operations. You must clearly communicate operational expectations and implement processes to measure, report and act on performance against those expectations.

Key considerations:

  • Clearly and carefully define your Key Performance Indicators (KPIs)
  • Be prepared to implement a rigorous governance and monitoring cadence to measure your KPIs

Time:

  • KPIs need to be defined and included at the contracting stage of any outsourcing arrangement

Your processes must be based on defined and trackable operational metrics, clearly defining the roles and responsibilities for tracking and reporting those metrics. They should achieve the following objectives:

  • Detail the processes and consequences for failing to meet targets
  • Promote and encourage agents to exceed targets and foster continuous process improvement

The key steps in the performance management process are:

  1. Set expectations
  2. Measurement

2 Set expectations

You must clearly communicate your operational expectations. These expectations should be expressed in the form of well defined operational metrics, each with specified targets.

Your operational metrics should provide insights into performance and the customer experience, helping to identify the root cause of any problems and revealing opportunities for improvement. When setting performance targets, it is important to align incentives to your company’s objectives, encouraging your agents to make a positive contribution to the growth of your business.

Customer Care Key Performance Indicators (KPIs)

alt text alt text alt text

The KPIs you select for your organisation need to be clearly defined and communicated across your customer care operations. Each KPI should be assigned across all the roles in your organisation, with each role having a clear set of KPIs for which it is responsible and measured by.

Example role level KPIs:

  • Agents: Throughput, Quality, CSAT

  • Team Leads: Throughput, Quality, CSAT, TAT, TRT, AHT

  • Quality Specialists: Quality Variance / Calibration

  • Trainers: % of product or process errors in Quality and DSAT metrics that can be traced back to training through root cause analysis

  • Operations Managers: All defined KPIs, including continuous improvement and innovation

3 Measurement

You should implement an effective governance structure to ensure that your performance metrics are tracked and acted upon. They should be subject to robust analysis and the insights gained applied to operational planning and execution.

We recommend establishing a governance forum to conduct well defined, periodic reviews of specific performance metrics, within their appropriate business context. It is critical to include the right participants in each of these reviews to allow you to draw relevant insights from your data and take appropriate actions.