How to approach an international AdWords campaign

A guide to making AdWords work in overseas markets

How to approach an international AdWords campaign

1 Overview

The challenge

Expand globally and you’ll almost certainly have to run AdWords campaigns in overseas markets where English isn’t the first language.

Your aim

To maximise your online exposure in new international markets, optimise sales, and motivate users to return for more.

How to go about it

With AdWords you reach potential customers in other countries when they're in a purchasing mindset. You see how many people are shown your ads, visit your website, or call your business. You can even target specific sub-sections of people.

Once you’ve found what’s working and what’s not, you can tweak your ads and test your changes to see if they work better.

And you only pay for results. So, if a customer doesn’t click on your ad or take action from it, you don’t pay anything. Signing up for Google AdWords is free. And, you set your own budget, so your costs will depend on what you are trying to accomplish with your advertising.