Creating a successful AdWords video advertising campaign so that potential customers in new global markets can find out about your product or service means you have to understand the cultural factors and user behaviours in play. And, it’s about more than having it in the right language (though that’s essential too).
To understand each new market’s culture and customs and what factors motivate purchase there.
How to go about it
Video campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network. The stats give pretty compelling reasons to invest:
YouTube has over a billion users – almost a third of all people on the Internet – and everyday, people watch hundreds of millions of hours of YouTube videos and generate billions of views
YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
More than half of YouTube views come from mobile devices
YouTube has launched local versions in more than 88 countries, in a total of 76 different languages (covering 95% of the Internet population)1
The Display Network reaches over 90% of Internet users worldwide through 2 million sites and apps2
So wherever your new markets are, you can wow them with video.