10 tips to build an app for billions of users

The number of online users is increasing exponentially, especially in emerging markets. This growth brings huge opportunities to expand your business by reaching new users around the world. The Google Play Developer Console – which includes a mobile app builder – will help you build an app or develop your own app. This video offers advice on:

  • Speaking your users' language, both in the app and on the Google Play Store
  • Delivering the right content and features
  • Allowing for slow and intermittent data connections
  • Accommodating low-end devices and smaller screens
  • Ensuring your apps will run older versions of Android
  • Optimizing for smaller phone memories and shorter battery lives
  • Consuming only the data you need
  • Reflecting local buying habits and cycles
  • Growing your audience with app promotion
  • Engaging and supporting your users locally