Business performance and measurement
Here you’ll find some helpful information about how to analyse and measure global business results when expanding your business into new markets abroad.
Measurement is the key to international success
How to measure and understand user behaviour
How to measure the effectiveness of your AdWords campaigns
Other Useful Resources
Review the basics of analytics measurement with Google Digital Garage
ManoMano expands business with sales in new European markets
The Oriental Shop extends its export market using AdWords and Integrated Google products
Export revenue heats up for The Heat Company with Google AdWords
Manitobah Mukluks and AdWords: turning a small domestic market into a global one
Matchesfashion.com takes luxury shopping to 190 international markets with AdWords
BAUNAT sees international sales soar when they go global with Google
Zervant grows international user base 200% in one year with Google
airBaltic sales ascend to new heights
Useful Tools & Services
Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection...
Google Analytics Solutions offer marketing analytics products for businesses of all sizes, so you understand the customers you are trying...
Visualising Google data, Trends displays key search information and insights. Learn what your customers are searching for in target marke...
Google Digital Workshop
Free courses on everything from search to social media, to help you grow your business or career. Choose the topics you want to learn, or...