10 Things to do for app performance measurement

High-quality data about your app's performance will inform your decision-making and help you improve engagement and increase revenue. Google Analytics is an effective tool for performance measurement. It provides all the information you need about your users and how your app is performing – including mobile app performance – so you can make improvements and refine your marketing. This video features 10 tips to help you measure the performance of your app by learning:

  • Where your installs come from
  • Which users become buyers
  • What a paying user is 'worth'
  • How often users return to your app
  • How long users remain in your app
  • Which screens are most popular and how users find them
  • What drives users to convert
  • Information about users' purchasing patterns
  • Which marketing channels attract valuable users
  • Which devices users are on