Global marketing strategy
Here you’ll find some helpful information about planning a global marketing strategy when expanding your business into new markets abroad.
How to take your website global
How to ensure international customers can find you online
How maximising your branding can help you win new global markets
Think local to grow global
Think local to grow your app globally
Make a mobile-friendly website
Other Useful Resources
1-800-GOT-JUNK? puts online strategy centre stage and captures the market in three countries
Grab makes reliable transport and mobile payment a reality in Southeast Asia
The Oriental Shop extends its export market using Google Ads and Integrated Google products
Favret Mosaici increase website visits by 45% with a global SEO and social media strategy
Ultra Plast expands into 10 new European markets with the help of Google Ads
Manitobah Mukluks and Google Ads: turning a small domestic market into a global one
TAP sales take off in new international markets with Google Ads
SPOT-A-SHOP expands internationally and sees clicks soar 500% with a mobile site and search marketing
BAUNAT’s international sales soar as they go global with Google
Modanisa shares its style internationally
Zervant grows international user base 200% in one year with Google
airBaltic sales ascend to new heights
How Uber tapped into the power of machine learning with App Campaigns
10 Tips to increase Google Play Games downloads
10 ways to increase consumer app engagement
10 tips to increase use engagement in your game
10 ways to improve cash flow & increase earnings
Ten tips to build an app for billions of users
Useful Tools & Services
Visualising Google data, Trends displays key search information and insights. Learn what your customers are searching for in target markets ...
Make sure your brand is consistent when you expand abroad. Develop a single visual language that allows for a unified experience across Andr...
Improve communications as you take your business global. G Suite has everything you need to do your best work, together in one package that ...
Partner with online professionals, agencies, marketers, and specialists that have been trained and certified by Google to create the most ef...
Google Digital Workshop
Free courses on everything from search to social media, to help you grow your business or career. Choose the topics you want to learn, or co...
Google Surveys makes it easy to get fast, reliable insights from consumers across the internet and on mobile devices — allowing you to make ...
Google Shopping Campaigns
From smarter ads to easier transactions, build better local and online retail experiences that help you sell to shoppers around the corner a...