Global marketing strategy
Here you’ll find some helpful information about planning a global marketing strategy when expanding your business into new markets abroad.
Key Resources
Think local to grow your app globally
Read ArticleHow to take your website global
Read GuideHow to ensure international customers can find you online
Read GuideHow maximising your branding can help you win new global markets
Read ArticleMake a mobile-friendly website
Read GuideThink local to grow global
Read ArticleOther Useful Resources
1-800-GOT-JUNK? puts online strategy centre stage and captures the market in three countries
Read Case StudyGrab makes reliable transport and mobile payment a reality in Southeast Asia
Read Case StudyThe Oriental Shop extends its export market using Google Ads and Integrated Google products
Read Case StudyFavret Mosaici increase website visits by 45% with a global SEO and social media strategy
Read Case StudyUltra Plast expands into 10 new European markets with the help of Google Ads
Read Case StudyManitobah Mukluks and Google Ads: turning a small domestic market into a global one
Read Case StudyTAP sales take off in new international markets with Google Ads
Read Case StudySPOT-A-SHOP expands internationally and sees clicks soar 500% with a mobile site and search marketing
Read Case StudyBAUNAT’s international sales soar as they go global with Google
Read Case StudyModanisa shares its style internationally
Read Case StudyZervant grows international user base 200% in one year with Google
Read Case StudyHow Uber tapped into the power of machine learning with App Campaigns
Watch VideoairBaltic sales ascend to new heights
Read Case StudyTen tips to get more installs
Watch VideoTen ways to increase engagement with your app
Watch VideoTen ways to engage players with your games
Watch VideoTen ways to increase earnings via your app
Watch VideoTen tips to build an app for billions of users
Watch VideoUseful Tools & Services
Google Trends
Visualising Google data, Trends displays key search information and insights. Learn what your customers are searching for in target markets ...
Consumer Barometer
Learn how people use the Internet across the world and get an understanding of the best way to target customers in markets abroad.
Material Design
Make sure your brand is consistent when you expand abroad. Develop a single visual language that allows for a unified experience across Andr...
G Suite
Improve communications as you take your business global. G Suite has everything you need to do your best work, together in one package that ...
Google Partners
Partner with online professionals, agencies, marketers, and specialists that have been trained and certified by Google to create the most ef...
Google Digital Workshop
Free courses on everything from search to social media, to help you grow your business or career. Choose the topics you want to learn, or co...
Google Surveys
Google Surveys makes it easy to get fast, reliable insights from consumers across the internet and on mobile devices — allowing you to make ...
Google Shopping Campaigns
From smarter ads to easier transactions, build better local and online retail experiences that help you sell to shoppers around the corner a...