Business performance and measurement
Here you’ll find some helpful information about how to analyse and measure global business results when expanding your business into new markets abroad.
Key Resources
Article
Measurement is the key to international success
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Guide
How to measure and understand user behaviour
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Guide
How to measure your AdWords performance
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Video
Review the basics of analytics and measurement with Google Digital Garage
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Case Study
ManoMano expands business with sales in new European markets
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Case Study
The Oriental Shop extends its export market using AdWords and Integrated Google products
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Case Study
Manitobah Mukluks and AdWords: turning a small domestic market into a global one
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Case Study
Matchesfashion.com takes luxury shopping to 190 international markets with AdWords
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Case Study
BAUNAT sees international sales soar when they go global with Google
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Case Study
Zervant grows international user base 200% in one year with Google
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Case Study
airBaltic sales ascend to new heights
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Analytics Academy
Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection...
Google Analytics
Google Analytics Solutions offer marketing analytics products for businesses of all sizes, so you understand the customers you are trying...
Google Trends
Visualising Google data, Trends displays key search information and insights. Learn what your customers are searching for in target marke...
Google Digital Workshop
Free courses on everything from search to social media, to help you grow your business or career. Choose the topics you want to learn, or...