Business performance and measurement
Here you’ll find some helpful information about how to analyse and measure global business results when expanding your business into new markets abroad.
Key Resources
Article
Measurement is the key to international success
Read Article
Guide
How to measure and understand user behaviour
Read Guide
Guide
How to measure your Google Ads performance
Read GuideOther Useful Resources
Video
Review the basics of analytics and measurement with Google Digital Garage
Watch Video
Case Study
ManoMano expands business with sales in new European markets
Read Case Study
Case Study
The Oriental Shop extends its export market using Google Ads and Integrated Google products
Read Case Study
Case Study
Manitobah Mukluks and Google Ads: turning a small domestic market into a global one
Read Case Study
Case Study
Matchesfashion.com takes luxury shopping to 190 international markets with Google Ads
Read Case Study
Case Study
BAUNAT sees international sales soar when they go global with Google
Read Case Study
Case Study
Zervant grows international user base 200% in one year with Google
Read Case Study
Case Study
airBaltic sales ascend to new heights
Read Case StudyUseful Tools & Services
Analytics Academy
Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection...
Google Analytics
Google Analytics Solutions offer marketing analytics products for businesses of all sizes, so you understand the customers you are trying...
Google Trends
Visualising Google data, Trends displays key search information and insights. Learn what your customers are searching for in target marke...
Google Digital Workshop
Free courses on everything from search to social media, to help you grow your business or career. Choose the topics you want to learn, or...