Business performance and measurement
Here you’ll find some helpful information about how to analyse and measure global business results when expanding your business into new markets abroad.
Key Resources
How to measure your Google Ads performance
Read GuideAll about global marketing strategy
Read GuideMeasurement is the key to international success
Read ArticleGrow your app with Google AdMob
Read ArticleHow to measure and understand your app’s performance
Read GuideHow to earn more with app advertising
Read GuideMeasure the performance of your app with certified third-party app attribution providers
Read ArticleHow to use Google Analytics for Firebase
Read GuideMeasurement is the key to international success
Read ArticleHow to measure and understand user behaviour
Read GuideCalculate the lifetime value of your mobile app user
Read ArticleOther Useful Resources
Review the basics of analytics and measurement with Google Digital Garage
Watch VideoManoMano expands with sales in new European markets
Read Case StudyThe Oriental Shop extends its export market using Google Ads and Integrated Google products
Read Case StudyManitobah Mukluks and Google Ads: turning a small domestic market into a global one
Read Case StudyMatchesfashion.com takes luxury shopping to 190 international markets with Google Ads
Read Case StudyBAUNAT’s international sales soar as they go global with Google
Read Case StudyZervant grows international user base 200% in one year with Google
Read Case StudyairBaltic sales ascend to new heights
Read Case StudyKey user experience tips for your app
Read GuideHow to improve the UX and UI of your app
Read Guide10 Things to do for app performance measurement
Watch VideoHow to measure the effectiveness of your Google Ads campaigns
Read GuideSee how Fingersoft used AdMob to grow their business
Read Case StudyLearn how Google AdMob complemented sales for Dictionary.com
Read Case StudyLearn how MYBO used AdMob to develop new games and increase downloads
Read Case StudyPicsArt earns 90% of its revenue with Google AdMob
Read Case StudyUseful Tools & Services
Analytics Academy
Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection an...
Google Analytics
Google Analytics Solutions offer marketing analytics products for businesses of all sizes, so you understand the customers you are trying to...
Google Analytics for Firebase
Google Analytics for Firebase provides free, unlimited reporting on up to 500 distinct events.
Academy For Apps
Learn how to succeed on Google Play with free training. The Academy for App Success offers new ways to learn Google Play Console features to...
Google Trends
Visualising Google data, Trends displays key search information and insights. Learn what your customers are searching for in target markets ...
Google Digital Workshop
Free courses on everything from search to social media, to help you grow your business or career. Choose the topics you want to learn, or co...
AdMob by Google
Google AdMob brings together best-in-class technology in a single platform, so you can gain insights about your users and maximise your ad r...