10 Tips for a good app launch strategy

A strong launch is central to the success of your app. Ensure you have an effective app launch strategy – including mobile app launch and beta testing – and you'll reap the benefits. This video includes 10 tips to help you develop and execute a successful launch by:

  • Testing your app against the quality guidelines
  • Completing the content rating questionnaire
  • Writing a compelling Google Play listing
  • Localising your Google Play Store listing
  • Reducing your app’s APK size
  • Asking trusted users to test your app on popular devices
  • Launching across different platforms simultaneously
  • Contacting press and bloggers
  • Marketing your app
  • Supporting users after launch