Global marketing strategy
Here you’ll find some helpful information about planning a global marketing strategy when expanding your business into new markets abroad.
How to take your website global
How to ensure international customers can find you online
How maximising your branding can help you win new global markets
Make a mobile-friendly website
Think local to grow global
Other Useful Resources
1-800-GOT-JUNK? puts online strategy centre stage and captures the market in three countries
Grab helps Southeast Asia hop on board their transport platform
The Oriental Shop extends its export market using AdWords and Integrated Google products
Export revenue heats up for The Heat Company with Google AdWords
Favret Mosaici increase website visits by 45% with a global SEO and social media strategy
Ultraplast expands into 10 new European markets with the help of AdWords
Manitobah Mukluks and AdWords: turning a small domestic market into a global one
TAP sales take off in new international markets with AdWords
SPOT-A-SHOP expands internationally and sees clicks soar 500% with a mobile site and search marketing
BAUNAT sees international sales soar when they go global with Google
Modanisa shares its style internationally
Zervant grows international user base 200% in one year with Google
How Uber tapped into the power of machine learning with Universal App Campaigns
airBaltic sales ascend to new heights
Useful Tools & Services
Visualising Google data, Trends displays key search information and insights. Learn what your customers are searching for in target marke...
Learn how people use the Internet across the world and get an understanding of the best way to target customers in markets abroad.
Make sure your brand is consistent when you expand abroad. Develop a single visual language that allows for a unified experience across A...
Improve communications as you take your business global. G-Suite has everything you need to do your best work, together in one package th...
Partner with online professionals, agencies, marketers, and specialists that have been trained and certified by Google to create the most...
Google Digital Workshop
Free courses on everything from search to social media, to help you grow your business or career. Choose the topics you want to learn, or...
Google Surveys makes it easy to get fast, reliable insights from consumers across the internet and on mobile devices — allowing you to ma...
Google Shopping Campaigns
From smarter ads to easier transactions, build better local and online retail experiences that help you sell to shoppers around the corne...