Search advertising
Here you’ll find some helpful information about how to use search engine advertising and optimisation when marketing your business globally.
Key Resources
How to approach an international Google Ads campaign
Read GuideHow to choose between Search and Display ads
Read GuideHow to approach Search advertising
Read GuideInternational keyword targeting
Read GuideHow to benefit from Dynamic Search Ads
Read GuideOther Useful Resources
Party.de celebrates global success, with a little help from Google
Read Case StudyReview search advertising basics with Google Digital Garage
Watch VideoUltra Plast expands into 10 new European markets with the help of Google Ads
Read Case StudyVaya Life serve up a 30% global increase in lunch box sales
Read Case StudyChocolissimo expands global reach with Google Ads
Read Case StudyGelato takes digital print to a global audience with Google Ads
Read Case StudyFreshworks reach for the cloud
Read Case StudyIcelandic Skyr’s UK sales rocket 200% above forecast
Read Case StudyFC-Moto expands reach with Dynamic Search Ads
Read Case StudyExport revenue heats up for The Heat Company with Google Ads
Read Case StudyIntertaping generates 45% of turnover globally with Google Ads
Read Case StudyManitobah Mukluks and Google Ads: turning a small domestic market into a global one
Read Case StudyKabam is a winner with launch of Marvel Contest of Champions
Read Case StudyTAP sales take off in new international markets with Google Ads
Read Case StudyMatchesfashion.com takes luxury shopping to 190 international markets with Google Ads
Read Case StudySPOT-A-SHOP expands internationally and sees clicks soar 500% with a mobile site and search marketing
Read Case StudySynerion’s workforce management solutions conquer new markets with Google Ads
Read Case StudyTracktest.eu gains global business with Google Ads
Read Case StudyBAUNAT’s international sales soar as they go global with Google
Read Case StudyZervant grows international user base 200% in one year with Google
Read Case StudyYOKOSO Japan’s brand and search lift soars
Read Case StudyUseful Tools & Services
Google Ads
With text-based search ads, graphic display ads, YouTube video ads or in-app mobile ads, you have plenty of ways to reach your export market...
Google Marketing Platform
Connect with the right people, in the right moments, with Google Marketing Platform's digital marketing and ad revenue management solutions.
Google My Business
Help your listing appear when global customers are searching for your business or businesses like yours on Google Search and Maps.
Keyword Planner
Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones, so you can create effective campaig...
Google Merchant Centre
Upload your product data and let millions of shoppers see your online and in-store inventory. Edit it whenever you want, so shoppers always ...
Google Partners
Partner with online professionals, agencies, marketers, and specialists that have been trained and certified by Google to create the most ef...
Google Shopping Campaigns
From smarter ads to easier transactions, build better local and online retail experiences that help you sell to shoppers around the corner a...
Google Digital Workshop
Free courses on everything from search to social media, to help you grow your business or career. Choose the topics you want to learn, or co...