Here you’ll find some helpful information about how to use search engine advertising and optimisation when marketing your business globally.
How to approach an international AdWords campaign
How to choose between Search and Display ads
How to approach Search advertising
International keyword targeting
How to benefit from Dynamic Search Ads
Other Useful Resources
Review search advertising basics with Google Digital Garage
Ultraplast expands into 10 new European markets with the help of AdWords
Vaya Life serve up a 30% global increase in lunch box sales
Chocolissimo expands global reach with AdWords
Gelato use AdWords to take digital print to a global audience
Freshworks reach for the cloud
Icelandic Skyr sees UK sales rocket 200% above forecast with TrueView and digital ads
FC-Moto expands reach with Dynamic Search Ads
Export revenue heats up for The Heat Company with Google AdWords
Intertaping sees 45% of turnover generated globally with Google AdWords
Manitobah Mukluks and AdWords: turning a small domestic market into a global one
Kabam is a winner with launch of Marvel Contest of Champions
TAP sales take off in new international markets with AdWords
Matchesfashion.com takes luxury shopping to 190 international markets with AdWords
SPOT-A-SHOP expands internationally and sees clicks soar 500% with a mobile site and search marketing
Synerion’s workforce management solutions conquer new markets with AdWords
Tracktest.eu gains global business with AdWords
BAUNAT sees international sales soar when they go global with Google
Zervant grows international user base 200% in one year with Google
YOKOSO Japan’s brand and search lift soars
Useful Tools & Services
With text-based search ads, graphic display ads, YouTube video ads or in-app mobile ads, you have plenty of ways to reach your export mar...
Double Click by Google
Connect with the right people, in the right moments, with DoubleClick's digital marketing and ad revenue management solutions.
Google My Business
Help your listing appear when global customers are searching for your business or businesses like yours on Google Search and Maps.
Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones, so you can create effective camp...
Google Merchant Centre
Upload your product data and let millions of shoppers see your online and in-store inventory. Edit it whenever you want, so shoppers alwa...
Partner with online professionals, agencies, marketers, and specialists that have been trained and certified by Google to create the most...
Google Shopping Campaigns
From smarter ads to easier transactions, build better local and online retail experiences that help you sell to shoppers around the corne...
Google Digital Workshop
Free courses on everything from search to social media, to help you grow your business or career. Choose the topics you want to learn, or...