Search advertising

Here you’ll find some helpful information about how to use search engine advertising and optimisation when marketing your business globally.

Other Useful Resources

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Review search advertising basics with Google Digital Garage

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Case Study

Ultra Plast expands into 10 new European markets with the help of Google Ads

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Case Study

Vaya Life serve up a 30% global increase in lunch box sales

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Case Study

Chocolissimo expands global reach with Google Ads

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Case Study

Gelato use Google Ads to take digital print to a global audience

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Case Study

Freshworks reach for the cloud

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Case Study

Icelandic Skyr sees UK sales rocket 200% above forecast with TrueView and digital ads

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Case Study

FC-Moto expands reach with Dynamic Search Ads

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Case Study

Export revenue heats up for The Heat Company with Google Ads

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Case Study

Intertaping sees 45% of turnover generated globally with Google Ads

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Case Study

Manitobah Mukluks and Google Ads: turning a small domestic market into a global one

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Case Study

Kabam is a winner with launch of Marvel Contest of Champions

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Case Study

TAP sales take off in new international markets with Google Ads

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Case Study

Matchesfashion.com takes luxury shopping to 190 international markets with Google Ads

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Case Study

SPOT-A-SHOP expands internationally and sees clicks soar 500% with a mobile site and search marketing

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Case Study

Synerion’s workforce management solutions conquer new markets with Google Ads

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Case Study

Tracktest.eu gains global business with Google Ads

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Case Study

BAUNAT sees international sales soar when they go global with Google

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Case Study

Zervant grows international user base 200% in one year with Google

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Case Study

YOKOSO Japan’s brand and search lift soars

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Useful Tools & Services

Google Ads

With text-based search ads, graphic display ads, YouTube video ads or in-app mobile ads, you have plenty of ways to reach your export mar...

Google Marketing Platform

Connect with the right people, in the right moments, with Google Marketing Platform's digital marketing and ad revenue management solutio...

Google My Business

Help your listing appear when global customers are searching for your business or businesses like yours on Google Search and Maps.

Keyword Planner

Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones, so you can create effective camp...

Google Merchant Centre

Upload your product data and let millions of shoppers see your online and in-store inventory. Edit it whenever you want, so shoppers alwa...

Google Partners

Partner with online professionals, agencies, marketers, and specialists that have been trained and certified by Google to create the most...

Google Shopping Campaigns

From smarter ads to easier transactions, build better local and online retail experiences that help you sell to shoppers around the corne...

Google Digital Workshop

Free courses on everything from search to social media, to help you grow your business or career. Choose the topics you want to learn, or...