Business performance and measurement

Here you’ll find some helpful information about how to analyse and measure global business results when expanding your business into new markets abroad.

Other Useful Resources

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Video

Review the basics of analytics and measurement with Google Digital Garage

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Case Study

ManoMano expands business with sales in new European markets

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Case Study

The Oriental Shop extends its export market using Google Ads and Integrated Google products

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Case Study

Export revenue heats up for The Heat Company with Google Ads

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Case Study

Manitobah Mukluks and Google Ads: turning a small domestic market into a global one

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Case Study

Matchesfashion.com takes luxury shopping to 190 international markets with Google Ads

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Case Study

BAUNAT sees international sales soar when they go global with Google

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Case Study

Zervant grows international user base 200% in one year with Google

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Case Study

airBaltic sales ascend to new heights

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Guide

How to earn more with app advertising

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Case Study

See how Fingersoft used AdMob to grow their business

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Case Study

Learn how Google AdMob complemented sales for Dictionary.com

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Case Study

Learn how MYBO used AdMob to develop new games and increase downloads

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Case Study

PicsArt earns 90% of its revenue with Google AdMob

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Guide

How to measure and understand your app’s performance

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Guide

How to use Google Analytics for Firebase

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Guide

How to improve the UX and UI of your app

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Article

Measure the performance of your app with certified third-party app attribution providers

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Video

Ten things you should be measuring about your app

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Useful Tools & Services

Analytics Academy

Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection...

Google Analytics

Google Analytics Solutions offer marketing analytics products for businesses of all sizes, so you understand the customers you are trying...

Google Trends

Visualising Google data, Trends displays key search information and insights. Learn what your customers are searching for in target marke...

Google Digital Workshop

Free courses on everything from search to social media, to help you grow your business or career. Choose the topics you want to learn, or...