How to approach global video advertising

A guide to getting your video ad seen and acted on in new global markets

How to approach global video advertising

1 Overview

The challenge

Creating a successful AdWords video advertising campaign so that potential customers in new global markets can find out about your product or service means you have to understand the cultural factors and user behaviours in play. And, it’s about more than having it in the right language (though that’s essential too).

Your aim

To understand each new market’s culture and customs and what factors motivate purchase there.

How to go about it

Video campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network. The stats give pretty compelling reasons to invest:

  • YouTube has over a billion users – almost a third of all people on the Internet – and everyday, people watch hundreds of millions of hours of YouTube videos and generate billions of views

  • YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

  • More than half of YouTube views come from mobile devices

  • YouTube has launched local versions in more than 88 countries, in a total of 76 different languages (covering 95% of the Internet population)1

  • The Display Network reaches over 90% of Internet users worldwide through 2 million sites and apps2

So wherever your new markets are, you can wow them with video.