How to reach the right audience with Display Advertising

A guide to researching and reaching the right audience with the right message

How to reach the right audience with Display Advertising

1 Overview

The challenge

The success of display advertising — anywhere in the world — relies on targeting the right audience with the right message.

Your aim

To research and incorporate how your strategy needs to change in order to find the right audience and message for each new country you expand into.

How to go about it

AdWords has two main networks: Search and Display. The AdWords Search Network reaches people when they’re already searching for specific goods or services they want to buy. The Display Network helps you capture someone's attention earlier in the buying cycle, with a variety of ad formats across the digital universe. This network spans over two million websites reaching over 90% of people on the Internet. It’s designed to help you find the right audience across millions of websites globally. It lets you be strategic and put your message in front of potential customers at the right place and right time.

Let's look at what you need to consider when you are planning a Display Network ad campaign to reach a new audience in a new country.