The Oriental Shop extends its export market using AdWords and Integrated Google products

The Oriental Shop extends its export market using AdWords and Integrated Google products

Goals

  • Increase awareness in Germany, England, and France
  • Expand its export market
  • Independently manage company’s process and products

Approach

  • Launched AdWords campaigns across Netherlands, Germany, England, and France
  • Worked with Google to ensure the right level of support was used to manage the increased orders

Results

  • A huge increase in orders from Germany, England, and France
  • Site visits from high-quality customers increased with AdWords
  • Using well-integrated Google products such as Google Analytics, Google Shopping, and Gmail has given the retailer confidence to manage its increased orders

When it was founded in 2013, Dutch online retailer The Oriental Shop focused on selling its selection of high-quality Japanese and other Asian products to its domestic market. Its product range proved so popular that enquiries were soon coming from customers outside the Netherlands. To make it easier for potential customers to find his store, Director Fabian Klinkenberg decided to launch additional AdWords campaigns across Germany, France, and England. The orders soon came flowing in.

With just four employees, Fabian had to balance extending his store’s reach while keeping its day-to-day operations manageable. He used a range of Google tools to both manage the increase in online customers, and to keep them. Fabian says that he is really happy with the service, integration, and support from Google, noting “you know you’re paying for qualitative products and services.”

The Oriental Shop is able to manage the increased demand for products independently after having one month of complementary support from Google.

Fabian’s decision to embrace the wider market available to The Oriental Shop has been amply rewarded by his new, larger market of customers who love Asian products as much as he does.

“The quality of site visitors coming through AdWords is excellent.” The Oriental Shop Director, Fabian Klinkenberg