10 tips to take games apps global

Taking your online games or apps to new markets around the world is a great way to reach more users and increase revenue. A successful launch starts with the design of your game's code and screen layouts. This video features 10 tips that will help you take your Google Play game or app global. Remember:

  • To design your app store games with localisation in mind
  • Not to rely on a data connection
  • To research local audiences thoroughly
  • To find out about consumer expectations in America and Europe
  • To learn about consumer expectations in Asia
  • To use the App Translation Service in the Google Play Developer Console
  • To thoroughly test localisations
  • To start marketing locally
  • To create a gameplay video trailer for your Google Play store games or apps
  • To support and interact with your local users