Here you’ll find some helpful information about how to use search engine advertising and optimisation when marketing your business globally.
How to approach an international AdWords campaign
How to choose between Search and Display ads
How to approach search advertising
International keyword planning
How to benefit from Dynamic Search Ads
Other Useful Resources
Review the basics of search advertising with Google Digital Garage
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Useful Tools & Services
With text-based search ads, graphic display ads, YouTube video ads or in-app mobile ads, you have plenty of ways to reach your export market customer with AdWords.
Double Click by Google
Connect with the right people, in the right moments, with DoubleClick's digital marketing and ad revenue management solutions.
Google My Business
Help your listing appear when global customers are searching for your business or businesses like yours on Google Search and Maps.
Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones, so you can create effective campaigns when you enter new markets
Google Merchant Centre
Upload your product data and let millions of shoppers see your online and in-store inventory. Edit it whenever you want, so shoppers always see the right information in your ads.
Partner with online professionals, agencies, marketers, and specialists that have been trained and certified by Google to create the most effective advertising campaigns when you expand globally.
Google Shopping Campaigns
From smarter ads to easier transactions, build better local and online retail experiences that help you sell to shoppers around the corner and around the globe.
Google Digital Workshop
Free courses on everything from search to social media, to help you grow your business or career. Choose the topics you want to learn, or complete the whole online course for a certification from Google and IAB Europe.