Localisation

Learn about localisation when expanding your business to new markets abroad.

Other Useful Resources

Guide

How to grow your app and make it successful in Brazil

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Guide

How to grow your app and make it successful in Japan

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Guide

How to grow your app and make it successful in Thailand

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Case Study

NordVPN scales new heights

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Guide

Make your online presence fit in with the Japanese market

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Guide

Make your online presence fit in with the Mexican market

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Case Study

Noom grows international revenue 80% through localisation on Google Play

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Case Study

Intercom rapidly pushes into new markets with Google translation services

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Article

How to create a brand name in Chinese

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Guide

A guide to ensuring quality localisation

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Guide

The four typical export mistakes to avoid

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Guide

Make your online presence fit in Norwegian Culture

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Guide

Make your online presence fit in with the Polish market

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Guide

Make your online presence fit in with the Russian market

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Guide

Make your online presence fit in with the Spanish market

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Guide

Make your online presence fit in with the Australian market

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Guide

Make your online presence fit in with the UK market

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Guide

Make your online presence fit in with Saudi Arabian market

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Video

Ten tips to take your game global

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Guide

How to scale your localisation support

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Article

Localisation testing and implementation

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Article

Think local to grow global

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Article

How to prepare your brand for localisation

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Guide

How to approach expanding into new markets

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Guide

How to approach internationalisation

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Useful Tools & Services

Localise your app

Android runs on many devices in many regions. To reach the most users, your app should handle text, audio files, numbers, currency, and grap...

Localisation essentials

A free introductory localisation course by Google in partnership with Udacity.

Google Translate

Google's free service instantly machine translates words & phrases between English and over 100 other languages.

Translation made easy

Translation services build customer loyalty and trust. Click here to learn more about Google's localisation offering