Display advertising

Here you’ll find some helpful information about how to use display advertising when marketing your business globally.

Other Useful Resources


Review the basics of display advertising with Google Digital Garage

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Case Study

Icelandic Skyr sees UK sales rocket 200% above forecast with TrueView and digital ads

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Case Study

Intertaping sees 45% of turnover generated globally with AdWords

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Case Study

Tracktest.eu gains global business with AdWords

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Case Study

Zervant grow international user base 200% in one year with Google

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Useful Tools & Services

Display Benchmarks Tool

Pull up-to-date industry benchmarks to help you plan and measure the success of your display campaigns: whether you're after Rich Media interaction rates from France or average click through rate for Entertainment ads from the US.

Google Web Designer

Create engaging, interactive HTML5-based designs and motion graphics that can run on any device, anywhere

Double Click by Google

Connect with the right people, in the right moments, with DoubleClick's digital marketing and ad revenue management solutions.

Google Adwords

With text-based search ads, graphic display ads, YouTube video ads or in-app mobile ads, you have plenty of ways to reach your export market customer with AdWords.

Google AdWords Express

Perfect for the one-person marketing team -- easy online advertising for businesses looking to increase site traffic and get more transactions on their website globally.

Keyword Planner

Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones, so you can create effective campaigns when you enter new markets

Google Partners

Partner with online professionals, agencies, marketers, and specialists that have been trained and certified by Google to create the most effective advertising campaigns when you expand globally.

Google Digital Workshop

Free courses on everything from search to social media, to help you grow your business or career. Choose the topics you want to learn, or complete the whole online course for a certification from Google and IAB Europe.