Here you’ll find some helpful information about how to use display advertising when marketing your business globally.
How to approach an international AdWords campaign
How to choose between Search and Display ads
How to reach the right audience with Display Advertising
How to build a Display advertising campaign
Other Useful Resources
Review the basics of display advertising with Google Digital Garage
Icelandic Skyr sees UK sales rocket 200% above forecast with TrueView and digital ads
Intertaping sees 45% of turnover generated globally with AdWords
Tracktest.eu gains global business with AdWords
Zervant grow international user base 200% in one year with Google
Useful Tools & Services
Display Benchmarks Tool
Pull up-to-date industry benchmarks to help you plan and measure the success of your display campaigns: whether you're after Rich Media interaction rates from France or average click through rate for Entertainment ads from the US.
Google Web Designer
Create engaging, interactive HTML5-based designs and motion graphics that can run on any device, anywhere
Double Click by Google
Connect with the right people, in the right moments, with DoubleClick's digital marketing and ad revenue management solutions.
With text-based search ads, graphic display ads, YouTube video ads or in-app mobile ads, you have plenty of ways to reach your export market customer with AdWords.
Google AdWords Express
Perfect for the one-person marketing team -- easy online advertising for businesses looking to increase site traffic and get more transactions on their website globally.
Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones, so you can create effective campaigns when you enter new markets
Partner with online professionals, agencies, marketers, and specialists that have been trained and certified by Google to create the most effective advertising campaigns when you expand globally.
Google Digital Workshop
Free courses on everything from search to social media, to help you grow your business or career. Choose the topics you want to learn, or complete the whole online course for a certification from Google and IAB Europe.