Business performance and measurement

Here you’ll find some helpful information about how to analyse and measure global business results when expanding your business into new markets abroad.

Other Useful Resources

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Video

Review the basics of analytics and measurement with Google Digital Garage

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Case Study

ManoMano expands with sales in new European markets

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Case Study

The Oriental Shop extends its export market using Google Ads and Integrated Google products

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Case Study

Export revenue heats up for The Heat Company with Google Ads

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Guide

Key user experience tips for your app

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Case Study

Manitobah Mukluks and Google Ads: turning a small domestic market into a global one

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Case Study

Matchesfashion.com takes luxury shopping to 190 international markets with Google Ads

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Case Study

BAUNAT’s international sales soar as they go global with Google

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Case Study

Zervant grows international user base 200% in one year with Google

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Case Study

airBaltic sales ascend to new heights

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Guide

How to improve the UX and UI of your app

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Video

Ten things you should be measuring about your app

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Guide

How to measure the effectiveness of your Google Ads campaigns

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Case Study

See how Fingersoft used AdMob to grow their business

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Case Study

Learn how Google AdMob complemented sales for Dictionary.com

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Case Study

Learn how MYBO used AdMob to develop new games and increase downloads

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Case Study

PicsArt earns 90% of its revenue with Google AdMob

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Useful Tools & Services

Analytics Academy

Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection an...

Google Analytics

Google Analytics Solutions offer marketing analytics products for businesses of all sizes, so you understand the customers you are trying to...

Google Analytics for Firebase

Google Analytics for Firebase provides free, unlimited reporting on up to 500 distinct events.

Academy For Apps

Learn how to succeed on Google Play with free training. The Academy for App Success offers new ways to learn Google Play Console features to...

Google Trends

Visualising Google data, Trends displays key search information and insights. Learn what your customers are searching for in target markets ...

Google Digital Workshop

Free courses on everything from search to social media, to help you grow your business or career. Choose the topics you want to learn, or co...

AdMob by Google

Google AdMob brings together best-in-class technology in a single platform, so you can gain insights about your users and maximise your ad r...