Analytics and measurement
Here you’ll find some helpful information about how to analyse and measure results when expanding your business into new markets abroad.
Measurement is the key to international success
How to measure and understand user behaviour
How to measure the effectiveness of your AdWords campaigns
Other Useful Resources
Review the basics of analytics & measurements with Google Digital Garage
ManoMano doubles sales in one year and expands to new European markets
The Oriental Shop extends its export market using AdWords and Integrated Google products
Export revenue heats up for The Heat Company with Google AdWords
Manitobah Mukluks and AdWords: turning a small domestic market into a global one
Matchesfashion.com takes luxury shopping to 190 international markets with AdWords
BAUNAT sees international sales soar when they go global with Google
Zervant grow international user base 200% in one year with Google
Useful Tools & Services
Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection and analysis.
Google Analytics Solutions offer marketing analytics products for businesses of all sizes, so you understand the customers you are trying to reach abroad.
Visualising Google data, Trends displays key search information and insights. Learn what your customers are searching for in target markets worldwide.
Google Digital Workshop
Free courses on everything from search to social media, to help you grow your business or career. Choose the topics you want to learn, or complete the whole online course for a certification from Google and IAB Europe.