Analytics and measurement

Here you’ll find some helpful information about how to analyse and measure results when expanding your business into new markets abroad.

Other Useful Resources

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Video

Review the basics of analytics & measurements with Google Digital Garage

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Case Study

ManoMano doubles sales in one year and expands to new European markets

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Case Study

The Oriental Shop extends its export market using AdWords and Integrated Google products

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Case Study

Export revenue heats up for The Heat Company with Google AdWords

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Case Study

Manitobah Mukluks and AdWords: turning a small domestic market into a global one

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Case Study

Matchesfashion.com takes luxury shopping to 190 international markets with AdWords

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Case Study

BAUNAT sees international sales soar when they go global with Google

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Case Study

Zervant grow international user base 200% in one year with Google

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Useful Tools & Services

Analytics Academy

Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection and analysis.

Google Analytics

Google Analytics Solutions offer marketing analytics products for businesses of all sizes, so you understand the customers you are trying to reach abroad.

Google Trends

Visualising Google data, Trends displays key search information and insights. Learn what your customers are searching for in target markets worldwide.

Google Digital Workshop

Free courses on everything from search to social media, to help you grow your business or career. Choose the topics you want to learn, or complete the whole online course for a certification from Google and IAB Europe.