Localisation

Strategic advisory and operational thought leadership on localisation through 1:1 consultations, scalable insights and partner introductions.

Localisation

Why does a localisation strategy matter?

Our clients have indicated that localisation is the #1 operational hurdle in their internationalisation efforts.

72%

of consumers spend most of their time on websites in their own language.

82%

of shoppers are more likely to buy if promotional material is in their own language.

44%

of exporters say that localising their website content is a prohibitive factor for growth.

What are your challenges?

Do you have translation quality concerns?

  • Are you satisfied with the quality of your localised pages?
  • Are you seeing low customer engagement on your landing pages?
  • Are you satisfied with the quality that you are getting from your existing translation providers?

Do you have process and/or coverage concerns?

  • Are you planning to localise into any new languages?
  • Do you have any coverage gaps with your existing provider?
  • Are you satisfied with the amount of bandwidth your staff dedicates to managing translations requests?

Do you have cost concerns?

  • Are you satisfied with the cost of the translations that you are getting?
  • Would you benefit from quality tiering your content in order to optimise costs? (using lower quality localisations for less sensitive content)

How our team can help

1:1 consultations by our localisation experts can help you to

  • Optimise your localisation process for cost efficiencies and faster turn-around times
  • Set up or restructure your localisation organisation, whether it's in-house or outsourced
  • Develop a best-in-class quality assurance program
  • Prioritise your business needs by analysing and tiering content

Introduction to Google’s own preferred localisation partners

  • Top quality translation to easily localise websites, apps, ads and marketing material
  • Pre-negotiated rates and turn-around times

Our localisation provider partners