Localisation

Strategic advisory and operational thought leadership on localisation through 1:1 consultations, scalable insights and partner introductions.

Localisation

Why does a localisation strategy matter?

Our clients have indicated that localisation is the #1 operational hurdle in their internationalisation efforts.

72%

of consumers spend most of their time on websites in their own language.

82%

of shoppers are more likely to buy if promotional material is in their own language.

44%

of exporters say that localising their website content is a prohibitive factor for growth.

What are your challenges?

Do you have translation quality concerns?

  • Are you satisfied with the quality of your translated content?
  • Have you noticed low customer engagement and/or high bounce rates on your translated website?
  • Are you satisfied with the quality that you are getting from your existing translation providers?

Do you have process and/or coverage concerns?

  • Are you planning to translate your content in additional new languages?
  • Does your current translation provider offer all the languages and services you need?

Do you have cost concerns?

  • Are you satisfied with the prices of the translation services you are getting?
  • Have you considered using different translation services to contain cost but maintain high quality for your content?

How our team can help

1:1 consultations by our localisation experts can help you to

  • Optimise your localisation process for cost efficiencies and faster turn-around times
  • Set up or restructure your localisation organisation, whether it's in-house or outsourced
  • Develop a best-in-class quality assurance program
  • Prioritise your business needs by analysing and tiering content

Introduction to Google’s own preferred localisation partners

  • Industry leading translation companies with a global presence
  • Support in 200+ language combinations
  • Services include translation, review, linguistic testing, machine translation, international ads and campaign optimization and more
  • Translate all types of content from websites to e-commerce platforms, videos, apps, ads and more
  • Pre-negotiated rates and turn-around time

Our localization partners