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Marketing strategy areas
Browse our marketing topics to access tools, guides, and resources about how to advertise your business to global customers.
Global marketing strategy
Here you’ll find some helpful information about planning a global marketing strategy when expanding your business into new markets abroad.
Business performance and measurement
Here you’ll find some helpful information about how to analyse and measure global business results when expanding your business into new markets abroad.
International growth agencies
Check out Google Partner agencies* that can help you create online marketing campaigns in new markets.
Search advertising
Here you’ll find some helpful information about how to use search engine advertising and optimisation when marketing your business globally.
Display advertising
Here you’ll find some helpful information about how to use display advertising when marketing your business globally.
Video advertising
Here you’ll find some helpful information about how to use video advertising when marketing your business globally.
App advertising
Here you’ll find some helpful information about how you can advertise your app in new markets abroad.
Marketing tools
Take a look at some of the tools for your shortlisted markets.
Google Ads
With text-based search ads, graphic display ads, YouTube video ads or in-app mobile ads, you have plenty of ways to reach your export market...
Google Marketing Platform
Connect with the right people, in the right moments, with Google Marketing Platform's digital marketing and ad revenue management solutions.