See how mobile payments are increasingly being used by consumers

Make sure you reach customers in emerging and established markets

See how mobile payments are increasingly being used by consumers

1 Overview

The challenge

With 34% of online retail purchases happening on mobile devices1, and people in emerging markets using mobile payments as a first choice of payment, you need to ensure you can make shopping by mobile easy.

Your Aim

Make sure you are ready for your mobile customers, whether they’re browsing at 4:00 a.m. or at lunch. Learn about the many mobile payment methods available to your customers, and get your mobile site ready for them.

So what are mobile payments?

Mobile payments are payments made by a mobile device such as a phone or a tablet. People may choose to use mobile payments instead of paying directly with credit or debit cards, cash or cheques. They are useful to customers because they offer an extremely convenient way to pay for a product or service. In countries where banking and credit card use is low, mobile use is often high and mobile payments give customers the chance to make purchases in a non-traditional way.

The global rises in smartphone use has increased the number of mobile payments. This is only set to increase. According to a 2016 Boston Consulting Group and Google report Digital Payments 20202:

  • Internet services on mobile are predicted to reach 3 billion users by 2020. This is approximately 65% of the world adult population
  • By 2020, the main way of accessing the internet will be by mobile devices (80%), and 58% of these mobile device users will access the internet using a smartphone

How people make payments

There are many ways people can make payments from their mobile devices:

SMS Payments

These are popular with consumers in Europe and Asia. A customer sends a payment request using an SMS text message. A premium charge is sent to their phone bill or online wallet. The merchant is told when the payment has been successful.

QR codes

A customer paying with a QR Code shows the code on their mobile device which is then scanned by a point of sale device or another mobile device.

In-app purchases

People make in-app purchases from within a mobile app they are using. They may make an in-app purchase to access special content in an app such as power-ups or special characters. This is usually a seamless purchasing process for the customer.

Web-based purchases

Web-based purchases are made using web pages or additional apps which have been downloaded and installed on a mobile phone to make a payment. This is a quick and simple way of making payments. For the best experience, customers should already be pre-registered with their online payment services such as PayPal or One Touch to offer a seamless transaction.