How to approach app localisation

A beginner’s guide to making your app local and relevant in each export market

1 Overview

The challenge

With just a few clicks, you can publish an app to Google Play and access a global audience of more than 1 billion active users. Localising your app can help increase the number of people globally who can understand, install, use, and recommend it.

Your aim

To localise your app and its supporting content into new languages across your most profitable markets.

How to go about it

Publish your app to Google Play and you access a global audience of more than 1 billion active users worldwide. Market Finder will help you determine which countries offer the most appropriate markets for your app. You then have to make sure your app or game feels local and relevant in each, whatever their language and cultural values.And, as your user base grows, Google makes it a simple matter to just add more languages.