How to approach internationalisation

How to approach internationalisation

13 Design your app

Design for local culture

Every element needs to feel right to the local audience. Consider app graphics, images, colours, style, tone of voice, functionality, and payment methods. For games, think about how game characters may need to change. Be especially careful that nothing may be seen as culturally offensive or inappropriate.


Depending on your target countries, design to support left-to-right or right-to-left text. Use the correct formats for dates, times, numbers, and currencies. Include a full set of default resources.

Optimise your app

Some of your target markets may present challenges such as:

  • Slow, intermittent, or expensive connectivity
  • Devices with less capable screens, memory, and processors
  • Limited opportunities to recharge batteries during the day

To help your app succeed in these markets, we've put together some advice on how to address these. Find out more about Building for Billions.