13 Design your app
Design for local culture
Every element needs to feel right to the local audience. Consider app graphics, images, colours, style, tone of voice, functionality, and payment methods. For games, think about how game characters may need to change. Be especially careful that nothing may be seen as culturally offensive or inappropriate.
Depending on your target countries, design to support left-to-right or right-to-left text. Use the correct formats for dates, times, numbers, and currencies. Include a full set of default resources.
Optimise your app
Some of your target markets may present challenges such as:
- Slow, intermittent, or expensive connectivity
- Devices with less capable screens, memory, and processors
- Limited opportunities to recharge batteries during the day
To help your app succeed in these markets, we've put together some advice on how to address these. Find out more about Building for Billions.