How to approach internationalisation

How to approach internationalisation

12 Best practices for websites in any market

Put important information towards the top of the page

Make it immediately visible without scrolling.

Think small

Your customers use small screens on mobile phones and tablets throughout their day. Create a website that automatically adjusts to a user's device to make sure users find what they're looking for, no matter which size screen they’re on.

Writing copy

Use clear, eye-catching headlines

A clear introductory headline on your site helps customers quickly know that they're in the right place and encourage them to stay longer.

Say it with colours

Colours are also a form of language, so research your potential market’s relationship with colour before you launch your site in a new market. Colours symbolise different things from country to country. For example, white in Western countries is used for weddings; in China it is used in funerals. Red is a high prestige colour in India, whereas in the United Kingdom it is purple, and in China it is yellow.

Clearly list the benefits

Make sure users know right away why they should stay; that your product or service benefits are quickly scannable. Bullet points are a great way to do this.

Provide quick links to more information

For example, a prominent ‘Learn more’ link.

Give a clear call to action

When you're clear about the action you want people to take on your site, visitors are much more likely to actually take that action and bring you the business you're looking for.

Build customer relationships
  • Build trust by making it easy for people to reach you

  • If you request personal information from customers, make it clear why you're asking for it and what you'll do with it

  • Include customer testimonials or 3rd party verifications

  • If you run ads, make sure you distinguish these ads and sponsored links from the rest of your site content