When it was founded in 2013, Dutch online retailer The Oriental Shop focused on selling its selection of high-quality Japanese and other Asian products to its domestic market. Its product range proved so popular that enquiries were soon coming from customers outside the Netherlands. To make it easier for potential customers to find his store, Director Fabian Klinkenberg decided to launch additional AdWords campaigns across Germany, France, and England. The orders soon came flowing in.
With just four employees, Fabian had to balance extending his store’s reach while keeping its day-to-day operations manageable. He used a range of Google tools to both manage the increase in online customers, and to keep them. Fabian says that he is really happy with the service, integration, and support from Google, noting “you know you’re paying for qualitative products and services.”
The Oriental Shop is able to manage the increased demand for products independently after having one month of complementary support from Google.
Fabian’s decision to embrace the wider market available to The Oriental Shop has been amply rewarded by his new, larger market of customers who love Asian products as much as he does.
“The quality of site visitors coming through AdWords is excellent.” The Oriental Shop Director, Fabian Klinkenberg