Localisation

Learn about localisation when expanding your business to new markets abroad.

Other Useful Resources

Article

How to create a brand name in Chinese

Read Article
Guide

The four typical export mistakes to avoid

Read Guide
Case Study

Intercom rapidly pushes into new markets with the help of Google translation services

Read Case Study
Case Study

NordVPN scales new heights

Read Case Study
Guide

Make your online presence fit in with the Swiss market

Read Guide
Guide

Make your online presence fit in with the Belgian market

Read Guide
Guide

Make your online presence fit in with the Brazilian market

Read Guide
Guide

Make your online presence fit in with the Danish market

Read Guide
Guide

Make your online presence fit in with the Dutch market

Read Guide
Guide

Make your online presence fit in with Finland’s Culture

Read Guide
Guide

Make your online presence fit in with the French market

Read Guide
Guide

Make your online presence fit in with the German market

Read Guide
Guide

Make your online presence fit in with the Indian market

Read Guide
Guide

Make your online presence fit in with the Italian market

Read Guide
Guide

Make your online presence fit in with the Japanese market

Read Guide
Guide

Make your online presence fit in with the Mexican market

Read Guide
Guide

Make your online presence fit in Norwegian Culture

Read Guide
Guide

Make your online presence fit in with the Polish market

Read Guide
Guide

Make your online presence fit in with the Russian market

Read Guide
Guide

Make your online presence fit in with the Spanish market

Read Guide
Guide

Make your online presence fit in with the Swedish market

Read Guide
Guide

Make your online presence fit in with the Australian market

Read Guide
Guide

Make your online presence fit in with the UK market

Read Guide
Guide

Make your online presence fit in with Saudi Arabian market

Read Guide
Case Study

Noom grows international revenue 80% through localisation on Google Play

Read Case Study

Useful Tools & Services

Localisation essentials

A free introductory localisation course by Google in partnership with Udacity.

Google Translate

Google's free service instantly machine translates words & phrases between English and over 100 other languages.

Translation made easy

Translation services build customer loyalty and trust. Click here to learn more about Google's localisation offering