Ultra Plast expands into 10 new European markets

Success story of a family-run business’ expansion in Europe with the help of Google Ads

Goals

  • Recover from financial hardship
  • Quickly find and tap into new markets
  • Start selling direct to consumers online
  • Drive significant growth through online sales

Approach

  • Taught themselves to use Google Ads
  • Identified international opportunities and expanded their strategy with Search and dynamic remarketing
  • Devoted 100% of their marketing budget to Google Ads
  • Used the Merchant Centre

Results

  • Expanded to 10 European markets in three years using Google Ads
  • Enjoyed a 50% growth in revenue year on year
  • Used their Google Ads strategy to sell additional products to 10 new markets in months, not years
  • Increased revenue by a further 37% with a redesigned website

Ultra Plast is a family-run car roof-box manufacturer with Eastern Slovakia as its domestic market. The company has reinvented its business with the help of Google Ads and today its enjoy successful operations in 10 European markets.

Saving his family-run business was a priority for Ultra Plast CEO Peter Nedeliak after the 2008 financial crisis resulted in the 20 year-old business losing 90% of its customers, just in one month.

Peter knew the company had to quickly find new customers for the roof boxes it manufactured. So Peter and his team taught themselves to use Google Ads to reach a new audience, and were selling their product online within weeks.

Peter explains the urgency of those first few weeks stating “we had no partners or any possibility of selling via shops. So we created our own e-shops and started advertising with Google. It was a very exciting time.”

Soon the team were able to find new international customers and expanded its strategy with Search and dynamic remarketing.

It was this strategic use of Google Ads that led to Ultra Plast being sold in 10 European markets. Peter notes that when they had problems shipping to the UK, they stopped using Google Ads there until the situation was resolved, noting it was like “switching a light on and off.”

After successfully building its business through Google Ads, Ultra Plast has used the same strategy to bring other products to 10 markets. Only this time they’ve done it in months, not years.

Today, Ultra Plast employs 50 people and dedicates 100% of its marketing budget to Google Ads.

“If you want to sell a product, Google Ads is key. It can have such a dramatic effect on sales figures.” Peter Nedeliak, CEO, Ultra Plast