Gelato takes digital print to a global audience with Google Ads

Learn how Google helped the cloud printing business expand in global markets

Goals

  • Reach millions of global customers
  • Increase efficiency and sustainability of $800bn print industry
  • Build a global intelligent print cloud

Approach

  • Used Google Ads to reach new markets
  • Used Google Marketing Platform to simplify management of growing mobile business

Results

  • Launched into new markets from their Oslo HQ
  • Achieved a presence in 50+ countries
  • 50% of traffic now comes from mobile devices

Award-winning cloud printing business Gelato uses an intelligent digital print cloud to offer their services to businesses of all sizes from its headquarters in Oslo. The company has successfully established a global presence in more than 50 countries by using Google Ads as its salesforce.

Founded in 2007, Norway’s Gelato has established a global presence with an online marketing team of just three people.

In a competitive industry worth $800 billion, Gelato has achieved its international coverage by using Google Ads as its salesforce and operating the business through a print cloud, without any need for printing machines of its own.

In fact, Gelato was one of the first companies in Europe to move its entire business into the cloud. This means the company uses a software platform to connect their print customers to printers and distributors near them, making the service affordable for a global audience. Heavy investment in the mobile user experience also means Gelato’s customers can manage and monitor entire print-runs through just a phone or tablet.

To reach a global audience and continue its global expansion, Gelato relies on digital marketing with Google Ads at the heart of its strategy. The global reach, rich data, and granular targeting of Google Ads lets Gelato maximise its exposure to customers in-market for printing services, while maintaining a positive Return on Investment (ROI).

Coupled with the flexibility and agility of Gelato’s own technology, this approach has allowed the brand to make impressive leaps forward. This has included launching and consolidating the business in Australia – an entirely new market –without ever placing employees on the ground.

As profit-driven marketers looking to extract maximum value from their advertising budgets, all of Gelato’s global marketing activity is handled by the three-person team in Oslo. By leveraging the Google Marketing Platform's ability to manage multiple campaigns with hundreds of tailored messages across dozens of devices, this small group has achieved consistent industry-leading conversion rates and enviable ROI.

Gelato celebrated its tenth anniversary in 2017 with a continuous achievement of double-digit year-on-year growth. CEO and Founder Henrik Müller-Hansen believes that Google products and services will be the key to maintaining this performance as they export their digital print cloud to further new markets. “When we reach out and grow Gelato, Google Ads is our salesforce,” he says.

“When we reach out to grow Gelato around the world, Google Ads is our salesforce.“ Henrik Müller-Hansen, CEO, Gelato