Localisation
Learn about localisation when expanding your business to new markets abroad.
Key Resources
Case Study
Blinkist goes global the fast way, with Google Market Finder
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Case Study
Global chauffeur startup joins the fast lane, with a little help from Google
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Guide
A guide to ensuring quality localisation
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Guide
Translation & Localisation Resources
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Case Study
Learn how Sefamerve accelerated its sales and conversion rates, with help from Google
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Article
How to prepare your brand for localisation
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Guide
How to approach internationalisation
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Guide
How to approach expanding into new markets
Read GuideOther Useful Resources
Guide
Make your online presence fit in with the Japanese market
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Guide
Make your online presence fit in Norwegian Culture
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Guide
Make your online presence fit in with the Mexican market
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Guide
Make your online presence fit in with the Polish market
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Case Study
Noom grows international revenue 80% through localisation on Google Play
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Case Study
NordVPN scales new heights
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Case Study
Intercom rapidly pushes into new markets with Google translation services
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Guide
Make your online presence fit in with the Spanish market
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Guide
Make your online presence fit in with the Swedish market
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Guide
Make your online presence fit in with the Australian market
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Guide
Make your online presence fit in with the Russian market
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Guide
Make your online presence fit in with the UK market
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Guide
Make your online presence fit in with Saudi Arabian market
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Guide
How to scale your localisation support
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Article
Think local to grow global
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Guide
Make your online presence fit in with the French market
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Guide
Make your online presence fit in with the German market
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Guide
Make your online presence fit in with the Indian market
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Guide
Make your online presence fit in with the Italian market
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Guide
Make your online presence fit in with Finland’s Culture
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Guide
Make your online presence fit in with the Dutch market
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Guide
Make your online presence fit in with the Danish market
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Guide
Make your online presence fit in with the Brazilian market
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Guide
Make your online presence fit in with the Belgian market
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Guide
Make your online presence fit in with the Swiss market
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Guide
How to grow your app and make it successful in Mexico
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Article
Localisation testing and implementation
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Guide
How to grow your app and make it successful in Korea
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Guide
How to grow your app and make it successful in Japan
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Guide
How to grow your app and make it successful in Thailand
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Guide
Translate and localise your app
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Guide
How to approach expanding your mobile app into new markets
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Video
10 tips to take games apps global
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Video
10 Tips for a good app launch strategy
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Guide
How to grow your app and make it successful in France
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Guide
How to make your app successful in Germany
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Guide
How to make your app successful in MENA
Read GuideUseful Tools & Services
Localise your app
Android runs on many devices in many regions. To reach the most users, your app should handle text, audio files, numbers, currency, and grap...
Localisation essentials
A free introductory localisation course by Google in partnership with Udacity.
Google Translate
Google's free service instantly machine translates words & phrases between English and over 100 other languages.
Translation made easy
Translation services build customer loyalty and trust. Click here to learn more about Google's localisation offering