Customer Care

Insights, tips and guides to help you plan your international customer service strategies.

Understand the importance of customer service

Discover why customer service is especially important to online businesses.

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The importance of customer service in the digital age

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How to approach expanding into new markets

Scale customer care

Understand how to scale your customer care, from outsourcing to tool selection, journey mapping and more.

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How to create a best-in-class customer experience using live chat and chatbot

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Support customers and optimise your CX

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Scaling international customer support through self-service channels

Manage customer care

Learn how to set up a quality management programme, measure your performance, train your customer service reps, budget and more.

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Quality Control Management

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Customer issue taxonomy

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Performance Management

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Knowledge management

How businesses are globalising their customer care

From SefeMerve to 1-800-GOT-JUNK?, see how well-planned customer care strategies helped businesses reach people around the world.

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Discover the inspirational story of Wonderbly

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Precis Digital supports clients to grow Internationally, with Google

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Virtual office brand, Rovva, dials up success with Google and Croud

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Boxing clever: Global online retailer delivers the goods, with Google’s internationalisation team