Business Measurement and Analytics

Insights, tips and guides to help you analyse and measure your global business results.

Understand analytics and measurement

Learn the basics of analytics and measurement and find out how AdMob can help you grow your app.

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Review the basics of analytics and measurement with Google Digital Garage

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10 Things to do for app performance measurement

Understand the importance of measurement

Discover why measurement plays an integral role in your global expansion.

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Measurement is the key to international success

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Measurement is the key to international success

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Calculate the lifetime value of your mobile app user

Analyse global business results

Get useful tips on user behaviour, measurement, UX and UI.

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How to measure the effectiveness of your Google Ads campaigns

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How to measure and understand user behaviour

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How to measure the effectiveness of your Google Ads campaigns

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Key user experience tips for your app

How businesses are using measurement to drive business growth

From airBaltic to Zervant, see how businesses around the world use measurement to drive successful growth.

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See how Fingersoft used AdMob to grow their business

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Learn how MYBO used AdMob to develop new games and increase downloads

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PicsArt earns 90% of its revenue with Google AdMob