How to address a global video audience

How to address a global video audience

1 Overview

The challenge

Video campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network. But, as your global audience continues to grow and your channel reaches different countries speaking various languages, it’s tricky to know how to feel local and relevant in every market.

Your aim

To find the best model to suit your brand and keep users, wherever they may be, feeling engaged and enthused.

How to go about it

As your global audience continues to grow and your channel reaches different countries speaking various languages, you can adopt one of three models to address your global audiences. What will work best for your channel and your market? Here, we lay out the advantages and disadvantages of each in terms of branding, engagement and channel management to help you decide.

Tip

To reach a more global audience, have your community add titles, descriptions, subtitles, and closed captions to your videos in their own language.