How to measure and understand user behaviour

A guide to acting on results to improve your marketing strategy

How to measure and understand user behaviour

1 Overview

The challenge

Once you’ve launched your website into a new market, you’ll need to understand who visits your website, how they access it, and what they do when there.

The aim

Make informed choices about your marketing strategy for a new export market. Improve user experience by measuring their behaviour and discover insights about how users interact with you.

Introducing Google Analytics

Understanding user interactions is really helpful in a new export market where behaviour is less easy to predict and where your marketing strategy for a new market could be in its early stages. By tracking the number of users interacting with your application, the number of user sessions, and the screens or web pages they visit, Google Analytics can help you hone your website or marketing strategy. That way it will better reflect the needs and interests of users in your new market.