4 Create your language resources
Assemble a team of translators to create a glossary and a style guide.
This should give translation instructions for the most important words and phrases on your website, such as your brand name, product names and key features.
|Basic||Create a simple glossary
Identify the 10-50 most frequently used terms on your website
Create a spreadsheet with a row for each term
Add a column for each language you’re localising into
|Intermediate||Develop your glossary
Invest in professional translators and reviewers. Hire language specialists from your new market to translate key terms
Review and update your current glossary. If a new product doesn’t match the tone of existing products, create a new product glossary
Choose a terminology management system. Use a high quality authoring tool to manage the translations of your products and services
|Full programme||Manage your glossary:
Automate your process. Use a glossary management tool
Expand the impact. Create product-specific glossaries
Develop a workflow:
1. Keep your teams on the lookout for new terms
2. Replace outdated terms
3. Gather metrics on key search terms to write SEO-optimised content
A style guide ensures consistently written and formatted web and app content.
|Basic||Create a basic style guide
Gather existing writing and design resources into 1 document
Determine which rules to follow (for example: http://www.economist.com/styleguide/introduction)
Select 2–3 recently written pieces of content and assess your ‘natural’ style. Think about your most commonly used words, phrases, and sentence elements
Based on your natural style, create standards for each content type
|Intermediate||Assess your style guide
Review your guide. Get feedback from members of Marketing, Sales, Customer Service, etc.
Align across team needs. Use this to ensure the style guide meets everyone’s needs
Maintain your style guide. Ensure it remains useful by regularly reviewing and updating
|Full Programme||Optimise your style guide
Broaden your base. Create language (and product) specific style guides
Publish your guide. Host it on a platform that all stakeholders can access
Onboard new users. Ensure new content developers familiarise themselves with it