How to ensure international customers can find you online

How to ensure international customers can find you online

1 Overview

The challenge

When you create multilingual or multi-regional websites, how can you make sure they’re being found by all relevant users in your target countries and languages, and optimise your ranking?

Your aim

To ensure the right users arrive at the right version of your site on a Google search.

How to go about it

Your key aim in international SEO is not only to ensure the most relevant searchers in each country are landing on the right country or language page of your site, but also to optimise your ranking in every Google search. Here are the steps to take to help achieve those goals.