How to measure the effectiveness of your AdWords campaigns

A guide to campaign ROI and tracking

How to measure the effectiveness of your AdWords campaigns

1 Overview

The challenge

Knowing which campaigns offer the best return on your investment is essential to ensuring your marketing plan is a success in new markets abroad. That way, you can focus on investing in the campaigns that work hardest for you.

Your aim

To measure your return on investment (ROI) of your AdWords campaigns to make the most of your marketing budget.