Offering apps in multiple currencies

A guide to setting up payment for your apps in local currencies

Offering apps in multiple currencies

3 Setting up prices: same prices for multiple items

You can use pricing templates to set up or manage the same set of prices for multiple paid apps and in-app products. If you update a pricing template, all items linked to the template will use the template’s latest prices.


Ensure you have Edit store listing, pricing & distribution permission for each app that you want to include in a pricing template. If you lose access to a template you created, check if someone added an app to the template which you don't have permission to.

Add items to a pricing template

  1. Go to your Play Console
  2. Select Settings > Pricing template > New pricing template
  3. Name your template
  4. Enter a price. We'll use this price as the base for calculating market-specific prices. We'll convert your price to the local currency, add tax (in select countries) and apply locally relevant pricing patterns and valid exchange rates for the date on which you set the price for your app. You can manually refresh the price to ensure that the local price reflects the latest exchange rate. The price that you enter will be used in all countries without local currency support.

  5. Choose whether you want to include tax in the price you entered. For example, if your default price is £9.99 and you want all prices in the UK market to be £9.99 (regardless of country-specific tax rates), select Price includes applicable tax. If you don't select this option, tax will be added onto your price by default. This means that we'll take your default price of £9.99 and add the applicable tax per country.

  6. Review local prices
  7. Select Create template
  8. Go to the Linked items tab
  9. In the Link in-app products and Link paid apps sections, select an app name. If you're linking in-app products, choose from the list of in-app products for that app

  10. Select Link. When you've successfully linked an item, it will appear under the Linked items section

Refresh exchange rates within a pricing template

After you've created a pricing template, you can update local prices to use today's exchange rate and country-specific pricing patterns.

  1. Go to your Play Console
  2. Select Settings > Pricing Template
  3. Select a pricing template
  4. In the Country column, tick the box(es) next to the countries that you want to refresh
  5. At the top of the Local prices section, select Refresh exchange rates. If the Refresh exchange rates button is greyed out, make sure that you've selected at least one country
  6. Select Save

Remove items from a pricing template

  1. Go to your Play Console
  2. Select Setting > Pricing Template
  3. Select a template and then the Linked Items tab
  4. Next to the item that you want to remove, select Unlink

Note. You won't be able to unlink any items that are on sale. You'll need to stop the sale or wait until the sale completes before you can make any changes to the template.