Frequently asked questions

Both the full and lite versions of Market Finder by Google are offered at no charge - all you need to do is login using your Gmail account.

Market Finder is a free platform provided by Google, which helps you expand your business into international markets. Market Finder is divided into 3 categories, providing customised market insights to help identify which markets to target, set up your operations and market your business in suggested new markets.

Market Finder is divided into 3 stages:

• Find new opportunities
• Plan your operations
• Market your business

You will be asked to provide a link to the website of your business, from which we will pull the category of product that you sell or the services you offer. Based on these, Market Finder will generate your suggested markets. This is to help ensure that each stage is tailored to your business, whether you're already exporting to multiple markets or are in the initial planning of your first step abroad. You can save up to 3 suggested markets to a shortlist, which is accessible through your Market Finder account.

Market Finder caters to businesses across many different sizes, industries, and growth stages.

The suggested markets are generated based on a number of factors including the average number of monthly Google searches per product or service, the cost-per-click that advertisers are paying for keywords, and GDP annual growth in each economy. Further information is profiled to give an understanding of the business prospects in each country.

Yes, the tool operates as a 3 stage process. If your business is already exporting to a particular market but you require extra help on operations or marketing, for example, you can use these resources independently.

You will be able to access your Market Finder account with one set of login credentials. Group companies can access the tool using this account only.

The full version of the tool requires email sign in. It provides full market insights and suggestions, allows access to all guides, resources, and tools; and saves your markets to a personalised dashboard.

The lite version of the tool doesn’t require email sign in. It provides simple market suggestions; allows access to some guides, resources, and tools; and does not have a personalised dashboard for saving markets.

Log into your Gmail account and go to the Dashboard. Click on ‘Settings’ and follow the steps in ‘Edit my business story’. You can then edit your selected preferences from any of the 3 Market Finder stages.

Market Finder is a platform which offers a hub of information to help you reach new customers globally. It does not facilitate transactions or direct contact with customers.

Click the ‘Settings’ tab and at the bottom of the page there is a button labelled ‘Delete my account’. This will delete all the data submitted in Market Finder, and disconnects the tool from your Google account. Please note that it does not delete or alter your Google account.

Check out Market Finder’s Customer Care page for our insights on how to scale customer care without compromising on quality.

Visit the Payments page to view stats and options for your chosen market/s, and access useful Payments tools.

If you are an existing Google Ads customer (having a Google CID), please contact your Google representative to learn more about our International Payments program, which may include introductions to payment service providers.

Please review Market Finder’s Logistics page for guides and resources to help you get started with your shipping needs.

Knowing the delivery terms incorporated into your worldwide sales contracts can help reduce any uncertainties and misunderstandings for both you and the buyers of your products. You can get some information by looking at international delivery rules.

Before you start doing business in a new market, make sure you’re aware of local law and policies. Our Tax & Legal section can help you get started.

Check out this helpful information about recruitment when expanding to new markets.

Learn more about marketing and advertising in the Market Your Business section of Market Finder.

With Google Ads you can reach potential customers in other countries when they're in a purchasing mindset. You can see how many people have seen your ads, visit your website, or call your business. You can tailor your global Google Ads campaigns to work across Search, Display and Video, so your campaigns can connect with the right audience at the right time. Read more about how to make Google Ads work when you advertise abroad here.

To help maximise your online exposure in new international markets, increase sales, and motivate customers to return, check out How to approach an international Google Ads campaign.

To research and tailor your marketing strategy in order to help you find the right audience and message for your new market, visit How to reach the right audience with Display Advertising.

Google Ads has two main networks, Search and Display which, together, span over two million websites, reaching over 90% of people on the Internet.¹ When advertising on the Search network, businesses place text ads in the search engine results. On the Display network, businesses instead place display ads across a network of sites. Find out more about Search and Display ads.

Check out How to approach Search advertising to help you get started creating a Search campaign on Google Ads. Your campaign can help you maximise Google searches for your business, motivate potential customers to take action, and get the most from your marketing budget.

Creating a successful Google Ads video advertising campaign so that potential customers in new markets can find out about your product or service means you have to understand the cultural factors and user behaviours in play. Read this guide on understanding each new market’s culture, customs, and what factors motivate purchase. Market Finder offers a number of resources on approaching a global video audience, how to select the right video format, and how to make effective video campaigns.

Measurement is the key to international success. As you move into new international markets, tools like Google Analytics help you make the most of your budget and improve your chances of success. Learn more about Analytics and Measurement.

You can find all the information you need on Google Ads in the Market Your Business section of Market Finder, as well as in the Google Ads Help Center.

The Partner Hub is a one stop shop website created to house all of our carefully selected partners who can help your business overcome international hurdles. You are able to view information about our partners, reach out to them directly and begin working with them.

Finding the right partners is a key hurdle businesses face for international growth. The Partner Hub is designed to help you team up with specialized partners, who can help you with your international growth challenges.

The Partner Hub is available for Google clients who are looking to get export support from best in class partners. (Please have your Google account and MCC ID ready)

Navigate to the respective partner’s details site, where you will either find contact information or a “Contact” button. Please reach out via these provided channels.

After you contact the partner they will reach out to you within 48 hours. From here, you can discuss in more detail what you are looking to achieve and decide whether or not to proceed.

Our partners will typically be in contact within 48 hours of submission.

No, there is no commitment to purchase any service at this stage.

Getting in touch with a partner is completely free of charge and without commitment.You and the partner will discuss pricing based on your needs.

There is no limit on how many partners you can request, however, depending whether you are looking for a highly specialized service, which only one or two partners offers or a more general service we recommend to contact three partners as a maximum.

No, we suggest our clients to explore and evaluate each partner and their services according to their own needs.

If your country or region is not shown in our list of export countries, it's likely that the Partner Type you have selected does not have any Partners available in that area. You can either change the Partner Type and try again or check back in future as we are always adding more Partners.