As a bicycle enthusiast, Ryan McFarland couldn’t wait to share his passion for riding with his young son. Eager to hit the road, Ryan built his son a lightweight, pedal-less bike that soon attracted the attention of other parents. He grew his idea into a successful business, and has now sold nearly 2.5 million bikes in 78 countries.
Garden shed to global expansion
Even before his son could walk, Ryan was busy shopping for toddler-friendly vehicles. But all the products on the market were too heavy and cumbersome for little ones to use.
One afternoon, he modified a regular child’s bicycle into what soon became the Strider – a pedal-less balance bike that even the tiniest of toddlers can use. As interest from fellow parents grew, Ryan sensed he was onto something.
In 2007, Ryan launched Strider Sports International, Inc. and began making simple balance bikes for kids of all ages. Two years later, the company started exporting products to Japan. Now, Japan is Strider’s largest international market.
How Google tools helped
- Google Ads
Designing and manufacturing a great product is one thing, but selling it worldwide is something else entirely. With help from Google Ads, Strider is able to reach new customers in the U.S. and around the world. Google Ads drives nearly 30% of the company’s online traffic.
- Google Analytics
Google Analytics has been an integral part of the Strider website and digital growth strategy since day one. Today, Strider has different websites running in many countries, and they use Google Analytics on all of them to make improvements, better understand their customers, and determine how to reach customers in the US and across the globe.
Through their YouTube channel, Strider shares videos from happy customers and their children. “We have a highly engaged customer base out there,” says Ryan. “They’re so thrilled about what their kids are doing on the Strider that they’re making marketing videos for us.”
So far, Strider has generated over 10 million views on its videos. They’ve also created local YouTube channels in several markets. “The internet really is the prime location to run a business in today’s world,” adds Ryan.
"The beauty of the internet is that, even from the most remote locations, you can still be connected to the whole world." Ryan McFarland, Founder & CEO