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10 Tips for a good app launch strategy
A strong launch is central to the success of your app. Ensure you have an effective app launch strategy – including mobile app launch and beta testing – and you'll reap the benefits. This video includes 10 tips to help you develop and execute a successful launch by:
- Testing your app against the quality guidelines
- Completing the content rating questionnaire
- Writing a compelling Google Play listing
- Localising your Google Play Store listing
- Reducing your app’s APK size
- Asking trusted users to test your app on popular devices
- Launching across different platforms simultaneously
- Contacting press and bloggers
- Marketing your app
- Supporting users after launch