Make your online presence fit in Norwegian Culture

A guide to localisation and marketing in Norway

1 Overview

We’ve created this guide to help you get closer to your Norwegian customers. A web presence that is in tune with Norway’s culture will make your customers feel well disposed to you, and give them the confidence to do business with you. By understanding these little yet important details, you'll be in a good position right from the start in your new market.

2 The main language

Over 95% of Norwegians speak Norwegian.

English is the main foreign language taught in schools, and 90% of Norwegians have some level of fluency in English.

3 Formality

Should you be formal or informal when addressing your customers?

In Norway it is expected to adopt an informal but respectful tone when addressing your customers.

Norwegians prioritise the values of simplicity, humility, equality, and respect. They do not like to show off and will not be impressed by those who do.

Ease of doing business in Norway

The World Bank’s Ease of Doing Business 2020 report ranked Norway as 9th out of 190 countries. This is reflected in Norwegian’s openness, transparency, and straight-forward way of conducting business and talking to each-other.

If you are talking about money or presenting a legal service or financial product, it is recommended to adopt a more formal tone and style.

4 Numbering systems and formats


Decimal separator
  • This is a comma (,)

    • e.g 1,5 hours.
Thousand separator
  • The thousand separator is a space for large numbers

    • e.g. 1524 people, 10 000 people.
Telephone numbers
  • The country code is +47. Telephone numbers are in an eight-digit format consisting of the area code and full number dialling for local and national calls, e.g. (+47) 800 22 222.

  • Freephone numbers have the prefix 8.

Good to know

Norwegians spell out numbers from 0-12 and use numbers for anything higher
e.g. four, five, eleven, 18, 59, 300.

5 Currency format

Norway’s currency is Norwegian krone. This is represented by the sign kr. Its trading three letter code is NOK.

The krone note denominations are 1000 kr 500 kr 200 kr 100 kr 50 kr. The krone coin denominations are 20 kr 10 kr 5 kr 1 kr.

The plural for krone is kroner.

6 Date format

In Norway the date format is DD.MM.YYYY. Day, month, and year are separated by a full point, e.g. 24.03.2019.

7 Hour formats

The 24-hour clock is used in Norway. The hour and minute separator is a dot (.), e.g. 14.24.

8 Working days

Standard working days are Monday to Friday.

9 Things to avoid in the Norwegian market

Every culture has different superstitions and traditions which are always worth noting, especially when entering a new market.

The Norwegians consider the number 13 to be unlucky.

10 Important localisation tips

Here are the top translation tips that will make you sound like a local in no time:

  1. Assemble a dedicated team of translators, reviewers, and approvers who communicate with each other directly. This will lead to an efficiently-created and polished translation.

  2. Give your translation team all the necessary information, instructions, references, resources, and tools they need to carry out their translations. This will help them work more efficiently.

  3. Encourage your translators to avoid word-for-word translations as this can make copy in taglines, headlines, and introductory paragraphs sound unnatural. Ask them to interpret your original copy into Norwegian using their own judgement.

  4. Keep it simple. Norwegian is not as “wordy” as English, so concentrate on getting the substance and essence of a sentence to ensure an effective translation.

  5. When deciding to leave feature names in English, check how this affects your final reader. For example, saying 'Banana' (feature name) in one sentence and 'yellow fruit' (descriptive) in the next might not be an obvious pair to a Norwegian reader.

  6. A Norwegian translator will not translate a word or terms with initial caps. To avoid confusion, give your translator a glossary of terms which are fine to translate.

  7. Carry out all the necessary testing or training before assembling your translation teams. You should ensure they're experienced in translation and in copywriting, as well as understanding the identity of your brand. This will help you pick up errors before your text material reaches its final stage.

11 Additional guidelines

Discover how to ensure your website is local in tone and language in our localisation guide.